Walk in with a wardrobe dilemma, walk out with the missing piece you never knew you needed. It’s the magic of Philippa Rose Boutique.

From humble beginnings as an e-boutique, Philippa Rose Online was a way to hoard my fashion findings. It all began in 2016 when I built my brand empire, curating only the best pieces from Australias favourite labels. To me, style is a way to show the world exactly who you are without having to say a word. The digital world is a sea of fickle trends and IT girls, it so easy to feel overwhelmed for choice. I wanted to create a go-to place for women to find only the most beautiful pieces; that are both on-trend and timeless. I’m all about taking the guesswork out of style.

In 2017, I dreamed a little bigger and I couldn’t be more smitten by what I’ve created. Please meet by my fashion lovechild; Philippa Rose Boutique, the store.

Browse the racks, feel the fabrics and try on every dress in the damn place (because I can promise you, I have just the thing). From jewellery for your treasure box to boss-girl handbags, my store is your new go-to for the outfit of your dreams. More importantly, I’ll always be there to answer honestly when you ask, ‘does my bum look big in this?’

From Fashion Week veterans Bec and Bridge and Misha Collection to under $100 faves by Seven Wonders, you’ll find old favourites and new discoveries at Philippa Rose; Think Eliya The Label, Misha Collection, Naked Vice, Maurie and Eve & more.

Without further ado, welcome to the wardrobe I share with the world. We are officially open, and I would love nothing more than to meet you at my place; Philippa Rose Boutique.

Philippa xx